Meet the CrossFit Coaches


Industrial Athletics is proud to employ some of the most experienced and talented CrossFit coaches in Pittsburgh. These are regular, down-to-Earth folks (not meatheads) who just happen to be incredibly good at getting people into the best shape of their lives.
  • Matthew Becker


    Owner and Head Coach Matthew Becker says he’s a stickler for proper scaling and form. “Mechanics come before anything, and I won’t allow someone to continue to put himself/herself in a dangerous position,” he said.

    Matthew is fanatical about the way CrossFit impacts the lives of members both mentally and physically, inside and outside the gym. And he should know, since he’s been CrossFitting for 7 years. Industrial Athletics is actually the second box Matthew has run. The first was a friend’s, and he thought “If I’m running his box, I may as well open my own.” And so Industrial Athletics was born.


    • CrossFit Level 1 Trainer
    • CrossFit Football Trainer
    • CrossFit Gymnastics Trainer
    • USAW Sports Performance Coach
  • Jennifer Griener

    Head Coach

    Head Coach Jennifer Griener is passionate about helping people, especially women, find the athlete they didn’t know they were. Jennifer has been CrossFitting since Industrial Athletics opened in 2013 and decided to become a coach when she got burned out on her stressful corporate job. “CrossFit is my passion, and I wanted to share my love and knowledge with others,” she says. “When the head coach position opened at Industrial Athletics, I jumped at the chance to make coaching my career.”

    Her favorite thing about coaching is watching a member transform right in front of her eyes. Plus, “Being a part of this community and the energy the members bring to the box keeps me excited to come in every day,” she says.


    • CrossFit Level 1
    • CrossFit Gymnastics
  • Dave Costa


    You might recognize Coach Dave Costa from his years playing college and professional football, but you’ll love him for the way he pushes you past your limits in his classes. Dave’s been a CrossFitter for more than 5 years, and his favorite part of the coaching process is “Seeing normal people with no athletic ability realize they are actually athletes.”

    His favorite quote is: “You have enemies? Good. That means you’ve stood up for something sometime in your life.” – Winston Churchill


    • CF Level 1
    • CF Football
  • Melissa


    Trainer Melissa specializes in helping those with physically demanding careers improve their job performance through CrossFit. “I especially love the functionality of CrossFit and how it directly benefits me on the job,” she says.

    Melissa won two local CrossFit competitions in 2016 representing Industrial Athletics, and she’s definitely caught the competition bug. She says she uses her wins as motivation to push harder every day at Industrial Athletics.


    • Level 1 CrossFit Trainer
  • Garrett “G-Force” Carson

    Olympic Weightlifting Coach

    Olympic Lifting Coach Garrett “G-Force” Carson had never touched a barbell in his life until he learned how to split jerk in his first CrossFit class. “I instantly fell in love with the sport of weightlifting,” he says. “When the opportunity to become a certified USAW coach was presented, I couldn’t say no. It’s a way to help further myself as a weightlifter but, more importantly, help others discover and grow in the sport as well.”
    Garrett says he learns so much about himself when he is coaching his members. The drive required to push himself and his clients to be better has carried over into all other aspects of his life. “It’s helped me reach things I never thought were possible,” he says. “I hope I can help spread that passion and help others grow as well.”


    • USAW Sports Performance Coach


TRY Industrial Athletics: Home of CrossFit Alloy FREE!

Simply choose your experience level and get registered for Industrial Athletics today!